Whether we’re aware of it or not, design surrounds us, and can be found in the tiniest of places and items. Take a look at the book sitting beside you, the phone in your hand, the the sign outside your window, the website you are browsing. All of these items have been carefully and thoughtfully executed by designers. Design helps us engage, it keeps us connected to the world, it helps us navigate our way through physical and digital spaces.
Design is used to communicate, depending on who we are – it can be influential by understanding our behavior and demographics. It has the power to persuade and empower our decision making process.
Wherever we encounter language in written form, we are seeing the work of font and typography designers that subtly (or not) affects your perception of what you read. Graphic design influences and reinforces our brand loyalty to the products we buy, the places we shop and eat. The visual language, tone of voice, imagery and colours have all been carefully crafted so that it reaches you, the reader, in a specific order.
From industrial, automotive to communication design, good designers have all understood the need to connect their creation back to the basics of human engagements. If it does not enhance our physical world or engage with us emotionally, then it is nothing but ideas…